MAG’s Mission

Our mission is to collect, study and preserve historically valuable objects related to the soft drink industry in different aspects, from its origins up to the present.

Our main objective is to promote knowledge of the historical evolution of the soft drink industry in Argentina. We achieve it by offering activities that allow different interpretations of the museum’s collection.

Museum’s Origin

MAG was born in the year 2001, out of a private collection. In 2007, after accompanying its growth, it was finally organized as an institution. It also became a Non-profit Organization, in charge of the development of programs and the organizations of exhibitions about the soft drink, from multiple innovative looks.

Authorities and staff

Director

Alejandro Nicolás Giordanino
direccion@mag.org.ar

---

Curator

Laeticia Mello
curaduria@mag.org.ar

---

Educational Programs Coordinator

Lic. Susana Haydeé García Novello
educacion@mag.org.ar

Archives

MAG Archives enclose vast bibliographical and documentary material, valued for its relevance and characteristics. Such material is connected not only with the subject of soft drinks in all its aspects, but also with disciplines related to the topic.

Reference material is at community’s disposal. This material includes books, magazines, commemorative publications, photographs, audiovisual material, articles, as well as company’s documents.

contact

archivo@mag.org.ar

Support the museum

Since its creation in 2001, the museum has undergone considerable development. Its collections have been increasingly enlarged and highly relevant exhibitions have been set up.

Any person, company or foundation will find at MAG a project based on patronage, which will allow them to become acquainted with the museum.

become MAG’s friend

amigos@mag.org.ar